Ashika Vandhana Singh
Fiji Airways
Fijian of Indian Descent,NADI
16
years of professional experience
5
Certification
A data-driven decision-maker, enhancing organizational success through optimized data solutions, streamlined processes, and actionable insights. Goal is to contribute to a forward-thinking organization by enabling robust data transformation strategies and innovative business intelligence systems. Over nine years of leadership in data modeling, analytics, and reporting as a Senior Manager of Business Intelligence at Fiji Airways, bringing extensive expertise to the table. Strengths lie in problem-solving, developing comprehensive business intelligence strategies, and effectively documenting functional requirements for diverse projects. Skilled in process automation and efficiency optimization, successfully leading transformative projects such as IBM Planning Analytics, Amadeus Travel Intelligence and Amadeus Data As A Service implementations. Throughout the career, excelled in analyzing complex data systems, identifying improvement opportunities, and collaborating across teams to implement tailored solutions driving business excellence.
Work History
Senior Manager Business Intelligence
6 Years 2 Months- This role combines technical and leadership expertise to drive Fiji Airways' BI capabilities, fostering data-driven insights for improved operational and strategic outcomes and drives the design and operation of Fiji Airways’ Business Intelligence (BI) function, transforming data into actionable insights for strategic and operational decisions
- This role develops scalable analytics solutions, implements governance frameworks, and builds data structures to support organizational needs
- By identifying revenue opportunities, standardizing reporting, and improving data quality and visualization, the SMBI ensures data-driven decision-making
- Through collaboration with teams, mentoring BI analysts, and training end-users, the SMBI embeds a mature BI practice, enhances reporting systems, and strengthens Fiji Airways’ competitive edge
Manager Business Analysis – Commercial
2 Years 5 Months- The role focused on driving revenue growth and business insights through business process automation, advanced data analytics, and leadership of the data analysis and reporting team
- Key responsibilities included developing management dashboards, automating reporting processes, and creating dynamic data views to support strategic decision-making
- Additionally, the role involved leading cross-departmental projects, managing revenue budgets, and contributing to the strategic planning for Fiji Airways Group, while implementing cutting-edge business intelligence tools to enhance performance and operational efficiency
Business Analyst – Strategy
2 Years 7 Months- Developing/ enhancing commercial databases/ Reporting on existing platforms
- Develop systems use case scenarios
- Create and conceptualize reporting prototypes based on industry reporting standards
- Business Case Analysis/write-up, reviewing management reports and providing insights
- Focus on continuous business process improvements through implementation of business process modelling, traceability and quality management
Training Officer
1 Year 10 MonthsI.T. Training Instructor
3 Years 4 MonthsPart-Time I.T. Training Assistant
1 Year 3 MonthsEducation
Applied Generative AI Specialization - Generative AI Specialization
Advanced Diploma in Project Management - Information Technology Project Management
Master of Science - Information Systems
- By Thesis: “Big Data Analytics – Semantic Analysis for Location Awareness”
POST GRADUATE Diploma - Information Systems
BA - Computing Science & Information Systems
Skills
Data Handling and Optimization
Leadership & Team Development
Effective Project Oversight
Process Automation & Efficiency Optimization
Data Modeling and Architecture
Design and Implement Analytics Solutions
Functional Requirements Analysis
Needs Analysis Expertise
Workflow Analysis Expertise
Specification Development Skills
Decision Making
Problem-Solving Skills
Negotiation Skills
Collaborative Skills
Effective Communication
Engaging Communication Techniques
Skilled in Utilizing Business Intelligence Tools
Data Interpretation Skills
Google Colabs
Jupyter Notebooks
Google Analytics
Accomplishments
- Resolved product issue through Consumer Testing, Travel Intelligence and IBM PA
- Collaborated with team of 10 in the development of Gen-AI Proof of Concept using Orchestrate on PA Cubes
- Achieved Automation through effectively mapping processes using Orchestrate with IBM PoC Project.
- Achieved savings of $5-6M by introducing Data as a Service Tool to Support Strategic Objectives of the Airline (OneWorld, AA Loyalty and Enterprise Data Warehouse)
- Achieved successful translation of inventory files with accuracy and efficiency for Airline Forwards Reporting using inventory data (Gap Resolution)
- Documented and resolved issues with respect to forwards revenue estimation which led to accuracy between 0-1% of actuals.
- Successful implementation of the Yield and Load Factor Curve allowing C-Team to steer the airline
Tools Technology
Qliksense, PowerBI, Tableau, Excel, Power Query, Business Objects, Snowflake, IBM Planning Analytics, Salesforce, C++, Python, Visual Basic, SQL, O365, SharePoint, IBM SPSS, Rapid Miner, WEKA, Google Colabs, Jupyter Notebooks, Google Analytics
Consultancies Communication
- IBM TechXchange Conference, Las Vegas, 10/20-10/23/24, Grounded to Greatness (Technology IBM Planning Analytics)
- National Conference of Information Technology, Fiji National University, 09/26-09/27/24, Navigating the Future: Integrating Revolutionary Innovation, Sustainable Development, and Governance for Organizational Excellence
Training Development
- Certified Neuro-Linguistics Programming Practitioner, 02/22
- International Aviation Law Program, USP, 04/20
- UP Your Service Workshop II Application for Managers, Fiji Airways/ Ron Kaufman, 08/08/18
- Up Your Service Workshop, Fiji Airways/ Ron Kaufman, 03/06-03/07/17
- IATA Training – Dynamic Pricing and Revenue Management, 11/08-11/11/16
- Modern Data Analytics Workshop, USP, 09/16
- Influencing, Negotiating and Conflict Resolution Workshop, Fiji Airways, 11/15
- Fundamentals of Project Management, FNU-NTPC, 2012
- Basic First Aid Training, FNU-NTPC, 2012
- Advanced Project Management, FNU-NTPC, 2012
- Training of Trainers Module III, FNU-NTPC, 2011
- Training of Trainers Module IV, FNU-NTPC, 2011
- Quality Circle & 5S Basic Housekeeping Training, FNU-NTPC, 2011
- Training of Trainers Module I, TPAF, 2010
- Training of Trainers Module II, TPAF, 2010
Projects Achievements
- Fiji Airways, Business Technical/ Data Lead, Data as A Service (DaaS) Project, 01/2024
- Amadeus Traveler DNA Project, 2024
- Oneworld Data & Reporting Project, 2024-2025
- AA Loyalty Project, Data and Reporting Lead, 2024-2025
- Amadeus Travel Intelligence Community Platform Migration and Adoption, 2024-2025
- AVI Bright Data Feed Design and Implementation, 2024
- IBM Planning Analytics Project, Solution Architect and Data Lead, 6 Data Solutions Implemented
- Enterprise Data Warehouse Project, Phase 1 Assess & Recommend, 2023
- Amadeus Revenue Management System, Data Feed Design and Implementation, 2020-2021
- Airline Metrics Project, Requirements Facilitation & Deployment, 2019
- Amadeus Travel Intelligence, Completed, 01/2018
- Design Tabua Plus Tier Program Project, 05/18
- Plusgrade Context Design on Data Feed Requirements, 2017
- Successful Implementation of DDS, 2016
- Strategy Directory Redesign & Implementation, 2016
- Fiji Airways Strategic Projects for Data Driven Decision Making, Salesforce Projects (Marketing Cloud, Sales Cloud)
Accreditations Memberships
- Member of International Institute of Business Analysis #164854
- Associate Member Australian Computer Society
- Member of Women in Aviation – International
Awards
- Fiji Airways MDCEO Award for Performance Recognition
- Bronze Star awarded for Enabling Commercial Excellence
Affiliations
- Australian Computer Society
- International Institute of Business Analysis
- Women in Aviation – International
- IBM Champion 2025/2024
Certification
- CBAP - Certified Business Analysis Professional (in progress)
- Certified Certified Neuro-Linguistics Programming Practitioner
- Certified IBM Champion, IBM - 2025
- Certified IBM Advocate, IBM - 2024
- Certified IBM Contributor, IBM - 2024
- Certified IBM Champion, IBM - 2024
- Certified IBM Contributor, IBM - 2023
Timeline
Senior Manager Business Intelligence
Fiji Airways
08.2020 - CurrentRead More
Manager Business Analysis – Commercial
Fiji Airways
02.2018 - 07.2020Read More
Business Analyst – Strategy
Fiji Airways
07.2015 - 02.2018Read More
Training Officer
Fiji National University
09.2013 - 07.2015Read More
I.T. Training Instructor
Fiji National University
05.2010 - 09.2013Read More
Part-Time I.T. Training Assistant
Fiji National University
02.2009 - 05.2010Read More
The University of The South Pacific
BA from Computing Science & Information Systems
Read More
University of Purdue
Applied Generative AI Specialization from Generative AI Specialization
Read More
TAFE-WSI
Advanced Diploma in Project Management from Information Technology Project Management
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The University of The South Pacific
Master of Science from Information Systems
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The University of The South Pacific
POST GRADUATE Diploma from Information Systems
Read More