Bhavish Shivan Reddy
Suva,C
Summary
Dynamic and results-driven professional with extensive expertise in digital marketing, project management, and brand development. I demonstrate a strong ability to lead and mentor teams, enhance brand awareness, and execute successful promotional campaigns. Proficient in leveraging digital advertising strategies, market segmentation knowledge, and integrated marketing communications to drive business growth. Adept at process mapping and budget management, with a proven track record of launching new products and creating innovative promotional materials. Career goals include further advancing skills in digital marketing strategy and public relations tactics to contribute to organizational success.
Experienced marketing professional focused on developing innovative strategies to boost brand awareness and drive customer engagement. Skilled in leveraging digital platforms and data analytics to create impactful campaigns. Committed to fostering collaborative environments that enhance team performance and achieve business objectives.
Overview
9
9
years of professional experience
Work history
Marketing Manager
Vision Investments Limited
2023.08 - 2026.04
- Develop and implement comprehensive marketing strategies to drive brand growth, customer engagement, and lead generation.
- Lead, guide, and motivate the marketing team to deliver high-impact campaigns with efficiency and excellence.
- Plan and manage end-to-end marketing campaigns that increase customer traffic both in-store and online.
- Oversee SEO/SEM, social media, content creation, paid advertising, and analytics to strengthen the organization’s digital footprint.
- Execute successful product launches, live broadcasts, and promotional campaigns aligned with business objectives.
- Monitor, evaluate, and optimize campaign performance using data-driven insights and KPIs.
- Work closely with Retail, Sales, Procurement, and Digital teams to maintain brand consistency and strategic alignment.
- Create and manage integrated media plans across digital, TV, radio, and print platforms.
- Develop and implement localized marketing strategies to support store-level engagement and visibility.
- Manage the marketing budget effectively, ensuring strong ROI and cost efficiency across all activities.
Marketing & Promotions Coordinator – Brand Management Advertising
University of the South Pacific
2023.06 - 2025.08
- Coordinate advertising for the university and assist faculties with advertising layout and placement.
- Ensure all advertising across the region in 12 member countries follows brand guidelines.
- Create promotional events calendar for targeting student recruitment and international events.
- Create and implement digital campaign activities for the university.
- Increase on-campus student engagement with promotional activities.
- Complete brand audit and ensure all branding collateral is brand compliant.
- Review and maintain the creative request process and SOP.
- Make brand resources and information available to staff on the university intranet.
- Research and propose new concepts for local and international university campaigns.
- Initiate wayfinding signage projects for local and regional campuses.
- Maintain creative asset library/ repository.
- Planned, implemented, and executed enrollment drives, roadshows, school visits, and industry visits to drive growth for the university's business development.
Brand Marketing Coordinator
Essity Australasia (formerly known as Asaleo Care)
2020.11 - 2023.06
- Collaborate with internal production, external partners, developers, and agencies for effective marketing campaign execution.
- Assist the B2B arm of the business by providing support to sales and servicing corporate clients through various marketing strategies.
- Plan, execute and evaluate trade and consumer marketing initiatives in Pacific Island markets.
- Assist in forecasting following market demand and consumer behavior.
- Create, track, and monitor new product development following the brand guidelines.
- Implement brand marketing strategies and initiatives for Fiji and the Pacific Island markets.
- Provide brand support to the sales team to assist them in achieving monthly and yearly sales targets.
- Plan, develop and deliver marketing campaigns and strategies as agreed within budget and timescales to build brand awareness.
- Assisting in strategizing new product developments and providing marketing and sales support to promote the product.
- Execute market research and surveys to analyze market share, trends, and competition.
- Preparing brand marketing budgets and assisting in monthly accruals.
- Tracking sales weekly and analyzing them with set monthly and yearly budgets to track brand performance over competitors.
- Conduct sales gap analysis and identify room for profitable growth through consumer and trade promotions.
- Conduct targeted market surveys and research to understand consumer and competitor behavior.
- Executing trade audits and addressing gaps in trade to the management team.
- Promoting brands on digital platforms and tracking brand performance.
- Coordinate and monitor demand planning management meetings.
- Coordinate and execute trade shows and brand exhibitions. (E.g. HOTEC)
- Assist in sales planning by preparing trade activities to help the sales team achieve profitable sales growth.
- Involved in company transition from Asaleo Care to Essity Australasia and corporate branding.
- Coordinate, execute, and measure corporate social responsibility initiatives.
- Implementing process maps to help better manage projects within teams.
- Manage social media brand portfolios and plan activities for consumer engagement.
- Develop standard operating procedures following quality management to ensure proper mechanisms of work processes are followed.
- Track, monitor, and evaluate occupational health and safety hazards for the sales and marketing teams.
- Develop brand strategies for different portfolios to ensure the short-term (yearly) brand objectives for the business are met.
- Assist the sales and marketing manager in evaluating the training needs and analyzing them for the department.
- Create content and activities as part of internal communication via internal online platforms and employee applications to keep the teams motivated and highly engaged.
- Creating and managing the company’s product barcode database.
- Plan and search for new market opportunities to add value to the business as a range extension within portfolios.
Sales & Marketing Coordinator
C J Patel Pacific Pte Limited
2017.09 - 2020.11
- Preparing, planning, and projecting the publication of all publicity material to maximize brand awareness and increase visibility.
- Creating Monthly, Quarterly, and Annual Supplier Sales and Marketing reports for respective brands.
- Creating marketing campaigns and working closely with the Marketing Manager and Sales Managers to implement and execute the marketing plans and coordinate sales plans.
- Planning and managing marketing events and sponsorships.
- Support the sales manager in day-to-day marketing-related activities and delegate sampling activities to the brand activations officer.
- Planned, developed, and delivered marketing campaigns and strategies as agreed within budget and timescales to build brand awareness and profitability.
- Assisting in strategizing new product developments and providing marketing support.
- Execute market research and surveys to analyze market share, trends, and competition.
- Preparing brand marketing budgets and assisting in planning forecasts with respective brand managers.
- Tracking sales daily and analyzing them with set monthly and yearly budgets to track brand performance over competitors.
- Delegating trade audits, evaluating and reporting trade marketing threats and opportunities to sales and marketing managers.
- Promoting brands on digital platforms and tracking brand performance.
- Responsible for the development and execution of marketing campaigns on digital media.
- Developing and executing marketing campaigns in other countries.
- Overlooking and Coordinating marketing activities for PNG, Samoa, American Samoa, Vanuatu, Solomon Islands, Tonga, East Timor, Australia, USA and New Zealand.
Education
Bachelor of Commerce - Human Resource Management & Management and Public Administration
University of the South Pacific
Bachelor of Arts - International Business & Marketing & Psychology
University of the South Pacific
Post Graduate Diploma - Management and Public Administration
University of the South Pacific
Master of Commerce - Management and Public Administration
University of the South Pacific
Skills
- Project Management
- Numerical Analytical
- Digital Marketing
- Team Player
- Process Mapping
- Innovative & Creative
- Service-focused
- New product launch
- Self-Starter
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Creative ideation
- Promotional material design
- Social media platforms expertise
- Public relations tactics
- Email marketing automation
- Integrated marketing communications
- Digital advertising strategies
- Market segmentation knowledge
- Promotional campaigns planning
- Leadership and mentoring
- Budget management proficiency
- Brand awareness enhancement
- PR strategy creation
- Brand development
- Digital marketing strategy
Languages
English
Fluent
Hindi
Fluent
Trainings Completed
- Anti-bribery and Corruption Training.
- Basic of Phishing Training.
- Chain of Custody General Awareness Training.
- Code of Conduct Training.
- Data Protection Training.
- FSC Trademark Training.
- Learn Digital Workplace Training.
- Quality and regulation Training.
- Security Online Training.
- STOP, THINK & ACT Training.
- Understanding and Implementing ISO9001:2015 Quality Management Systems.
Affiliations
- Soccer
- Hiking
- Driving
- Learning new skills
- Board games
Referees
Dushan Karunaratne
General Manager People and Culture
Vision Investments Limited
PH: 9983747
Email: dkarunaratne@vision.com.fj / dkarunaratne@courts.com.fj
Jennies Mudaliar
Director Marketing and Communications
University of the South Pacific
PH: 9298588
Email: jennies.mudaliar@usp.com.fj
Radhika Nair
Sales and Marketing Manager Pacific Islands
Essity Fiji
PH: 9995549
Email: radhika.nair@essity.com
Ashwin Prasad
(Previous Group Marketing Manager at CJ Patel Pacific Pte Limited)
Current Chief Marketing Officer
PH: +675 81100666
Email (work)- Ashwin.Prasad@vodafone.com.pg
Personal email: ashwinprasadfiji@gmail.com
Timeline
Marketing Manager
Vision Investments Limited
2023.08 - 2026.04
Marketing & Promotions Coordinator – Brand Management Advertising
University of the South Pacific
2023.06 - 2025.08
Brand Marketing Coordinator
Essity Australasia (formerly known as Asaleo Care)
2020.11 - 2023.06
Sales & Marketing Coordinator
C J Patel Pacific Pte Limited
2017.09 - 2020.11
Post Graduate Diploma - Management and Public Administration
University of the South Pacific
Master of Commerce - Management and Public Administration
University of the South Pacific
Bachelor of Commerce - Human Resource Management & Management and Public Administration
University of the South Pacific
Bachelor of Arts - International Business & Marketing & Psychology
University of the South Pacific