Luisa Waqa

• Collaborated with PR agencies in Australia and the U.S. to identify media and partnership opportunities.
• Coordinated photo and video shoots including full virtual tours across three hotel properties to ensure consistent visual content.
• Assisted in developing monthly promotional campaigns, including concept creation and copywriting.
• Drafted and distributed press releases to highlight hotel initiatives and strategic campaigns.
• Created and managed Email Direct Marketing campaigns to engage targeted audiences effectively.
• Compiled and presented monthly marketing reports analysing campaign performance metrics.
• Supported internal and external communications to maintain a cohesive brand voice across platforms.
• Manage relationships with travel and lifestyle magazines for editorial features, advertorials, and media placements to drive awareness and positioning.
• Prepare and submit quarterly sustainability reports across the three hotels, tracking environmental and community impact initiatives in line with IHG’s Journey to Tomorrow goals.

• Produced monthly marketing performance reports to inform strategic planning with actionable insights.
• Fostered relationships with external agencies to ensure quality service delivery.
• Drafted persuasive copy to strengthen brand messaging across platforms.
• Streamlined communication channels to enhance internal team collaboration.
• Managed website content to maintain a consistent brand voice online.
• Oversaw production of promotional materials for maximum visual impact and message coherence.
• Executed marketing strategies in collaboration with Cluster Marketing Executive to support organisational goals.
• Created and managed social media content, including assets for Facebook, Instagram, LinkedIn, and Twitter.

• Facilitated cross-functional team meetings to enhance collaboration and idea sharing.
• Updated company website content regularly, ensuring information accuracy.
• Conducted market research analysis to deepen understanding of target audience.
• Monitored industry trends to remain current in digital marketing developments.
• Developed and executed marketing campaigns to promote brand and InterContinental Fiji.
• Created and managed social media content across Facebook, Instagram, LinkedIn, and Twitter.
• Oversaw website and campaign analytics, including traffic and Key Performance Indicators.
• Coordinated photography projects to enhance resort imagery for marketing.

• Executed daily updates of resort headcount to maintain accurate personnel records.
• Managed manual and electronic updates of human resource files for compliance.
• Conducted onboarding and exit interviews to gather employee feedback.
• Facilitated employee communications to enhance engagement and transparency.
• Prepared contracts for new hires, ensuring alignment with organisational policies.
• Organised recruitment efforts, advertising vacant roles internally and externally.
• Conducted interviews, reference checks, and screening processes for potential candidates.
• Updated payroll system with new hire information and maintained staff records on WinBiz.

• Conducted reference checks to ensure candidate suitability.
• Prepared contracts for new hires, streamlining onboarding process.
• Managed filing and administrative tasks to maintain organised records.

• Provided customer service support for MOH Helpline, addressing inquiries efficiently.
• Facilitated end-of-day and month-end reporting for Digital Fiji’s I.T Department.
• Delivered customer service solutions for TKW Research Group, enhancing client satisfaction.

• Developed and executed marketing campaigns by analysing sales forecasts.
• Prepared comprehensive strategies, plans, and objectives for advertising initiatives.
• Coordinated marketing stunts, media familiarisation events, and photo shoots.
• Managed updates across social media channels including Facebook, Instagram, and LinkedIn.

3 Video Production Projects

• Golf
• Family Adventure/Activities
• Weddings

• Supported Cluster C&E Sales Manager and MarComm Manager with daily administrative tasks.
• Managed team payroll software, gift vouchers, complimentary room forms, and purchasing orders.
• Coordinated project administration across all Business Development activities.
• Documented famil notifications and addressed customer queries promptly.
• Assisted in executing marketing initiatives, including media famils and merchandise activities.
• Updated social media platforms for Hilton Fiji and Double Tree Resort by Hilton Fiji.
• Arranged departmental meetings and briefings to ensure effective communication.
• Liaised with cruise ship vendors and airline crews to facilitate bookings efficiently.

Reservations Agent (4 months Taskforce)

• Addressing Pre-Arrivals Requests through various booking channels
• Assitsted in Group bookings and reservations
• Social Media Marketing (Facebook)

• Completed a comprehensive one-year internship program with rotations across key hotel departments including Front Office, Housekeeping, Food & Beverage, Culinary, Reservations, Spa, Engineering, and Sales & Marketing.
• Gained hands-on experience in guest service, operations, and back-of-house functions, contributing to daily team tasks and service delivery.
• Developed a well-rounded understanding of luxury hotel operations and interdepartmental coordination.
• Demonstrated adaptability, teamwork, and communication skills in a fast-paced, guest-focused environment.