Lusiana Qolikoro Sinclair
Lautoka,Fiji
Summary
Dynamic Sales and Business Development professional with more than 20 years of experience driving revenue growth, client acquisition, account management, and strategic partnerships across Fiji's tourism, hospitality, events, and corporate sectors. Proven track record in developing new business opportunities, managing key client relationships, negotiating commercial agreements, and delivering exceptional customer experiences.
Experienced in corporate sales, event management, MICE business development, stakeholder engagement, and sales pipeline management. Known for building strong industry relationships, identifying growth opportunities, and consistently exceeding business objectives while maintaining a customer-centric approach.
Overview
32
32
years of professional experience
Work History
Business Development & Admin Officer
Just Redemptive Outcomes - Pacific Ptd Ltd
08.2020 - 09.2026
- Manage inbound and outbound client enquiries, maintaining high conversion rates through relationship-based sales strategies.
- Identify and develop new business opportunities to support revenue growth and market expansion.
- Build and maintain strong client relationships through proactive engagement and ongoing account management.
- Conduct market research and identify emerging opportunities to strengthen business performance.
- Coordinate client meetings, presentations, proposals, and stakeholder communications.
- Support business growth initiatives through strategic planning and relationship development.
- Debtor Management & Recovery
Business Development & Admin Officer
Sofitel Fiji Resort & Spa
02.2017 - 07.2020
- Drove revenue growth through proactive business development activities and strategic account management.
- Developed and maintained relationships with corporate clients, travel partners, event planners, and industry stakeholders.
- Identified new market opportunities and implemented sales initiatives to increase market share.
- Negotiated commercial agreements and secured new business partnerships.
- Conducted client presentations, site inspections, and networking activities to generate leads and sales opportunities.
- Monitored market trends and competitor activity to support strategic decision-making.
- Collaborated with operational teams to ensure exceptional customer satisfaction and repeat business.
- Built and maintained strong relationships with government agencies, corporate partners, tourism bodies, suppliers, and community stakeholders.
- Planned and coordinated meetings, events, and initiatives involving multiple stakeholders, ensuring smooth delivery and positive outcomes.
- Collected stakeholder feedback and market data to inform decision‑making and continuous improvement.
- Collaborated with internal teams to ensure initiatives were delivered efficiently, on time, and within agreed resources.
- Monitored industry trends locally and internationally.
Sales & Events Manager
Captain Cook Cruises Fiji Ltd
02.2016 - 04.2017
- Develop and implement sales strategies to drive revenue across cruises, charters, groups, and events.
- Build strong relationships with travel agents, wholesalers, hotels, tourism partners, and corporate clients.
- Identify new business opportunities in the local, regional, and international markets.
- Plan, organise, and manage events on board and on islands (weddings, conferences, group bookings, private charters, celebrations).
- Coordinate with operations, catering, entertainment, and logistics teams to ensure event requirements are met.
- Oversee event setup, schedules, guest lists, and client preferences.
- Handle client consultations, provide tailored event solutions, and ensure customer satisfaction.
- Maintain long-term relationships with corporate clients, government groups, resorts, and travel partners.
- Monitor event expenses, budgets, and profitability.
- Ensure events remain financially sustainable without compromising quality
Business Development Manager
Adrenalin Fiji Watersports
12.2011 - 02.2016
- Managed reservations team to maximise booking conversions from Fiji individual travellers and group bookings.
- Conducted site inspections as required to ensure quality standards were met.
- Identify and pursue new business opportunities with hotels, resorts, DMCs, corporate clients, and international travel partners.
- Develop and implement sales strategies to increase bookings for adventure activities, water sports, and group events.
- Prepare sales forecasts, revenue reports, and performance analytics for management.
- Negotiate contracts, corporate packages, and partnership deals to maximize profitability..
- Collaborated with sales and marketing departments to enhance awareness and improve sales conversion rates.
- Contributed to brand development, ensuring strong recognition and representation of quality and value.
- Coordinated charter logistics, staffing, and rostering while maintaining safety and service standards.
- Contribute to the development and improvement of new products, packages, and experiences.
- Collaborate with operations, marketing, and management to launch new services or refine existing offerings.
- Conduct market research to grow domestic, regional, and international market segments.
General Manager
Vatulele Island Resort
10.2010 - 09.2011
- Direct comprehensive management of resort to align with strategic vision and maximise guest satisfaction.
- Provided leadership to enhance financial performance, staff development, and compliance with health and safety regulations.
- Partnered with sales and marketing directors to optimise room rates and occupancy levels.
- Oversaw daily operations, maintaining strict adherence to quality standards and regulatory compliance.
- Selected and mentored senior staff, creating successful leadership team.
- Monitored operations to keep processes aligned with targets and matching forecasts.
- Led a team of 50+ employees, fostering a culture of teamwork, professionalism, and continuous improvement.
- Kept organisation in compliance with regulations and internal requirements.
- Cultivated strong industry relationships to promote services and improve business operations.
- Streamlined inventory management processes, reducing waste and optimising stock levels for operational efficiency.
- Spearheaded operational improvements, significantly reducing costs while enhancing overall efficiency across departments.
- Facilitated professional development workshops, upskilling staff and promoting internal talent progression.
- Cultivated strong relationships with stakeholders, including investors, partners, and regulatory bodies.
Office & Sales Manager
Vatulele Island Resort - Managed by Six Senses
07.2008 - 10.2010
- Provide secretarial, clerical, and administrative support and coordination for the marketing team and overseas-based owners.
- Prepare travel arrangements for the marketing team and owners.
- Arrange appointments and manage the diary of the Marketing Manager and Owners.
- Develop a working knowledge of the department in order to handle general enquiries.
- Oversee the daily running of the Reservations, Sales, Purchasing, and Finance departments of the resort and head office based on the mainland.
- Process and invoice wholesale/retailer and direct bookings.
- Organize and host familiarization trips (working with major wholesalers/retailers/PR companies, Media personal and Tourism Fiji regional famils
- Process and coordinate arrival clearance of private jets and super yachts as well as onboard clearance for immigrations and customs
- Work closely with Marketing Companies - World Resorts of Distinctions and Six Senses
- Prepare monthly report;
- Attend overseas regional trade shows in Australia, New Zealand, Asia, and the USA.
- Assist with any advertising and promotional material;
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Prepared detailed reports on sales activity, revenue generation, and market penetration for senior management review.
- Guided sales team through challenging negotiations, securing deals that met both client and company objectives.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Acted as the primary point of contact for key accounts, building strong relationships and ensuring customer loyalty.
- Implemented seasonal and special discounts, driving customer engagement through promotions.
- Conducted comprehensive training sessions for sales staff, enhancing their product knowledge and sales techniques.
Reservations | Sales Manager
Taunovo Bay Resort & Spa
09.2007 - 07.2008
- Ensure all guest requests are met, their overall expectations exceeded and that the highest possible standard are maintained through reservations contact with wholesalers, Potential shareholders and resort guests
- Develop and maintain a professional working environment and a highly motivated team in reservations and front office, Guest relations
- Ensure maximum productivity and professional representation of the resort at all times.
- Develop a positive working environment, maintain excellent staff morale and set an example through having an excellent work ethic
- Communicate effectively providing feedback for management and guest
- Oversee guest experience including: ensure information provided by the guests is related to the resort and information needed by the resort is acquired through the wholesaler, and or the guests through the guest profile forms
- Communicate special dietary requirements to the resort
- Ensuring all police and procedures associated with arrivals and departures are met at all times
Reservations Manager
Vatulele Island Resort
11.2004 - 09.2007
- Assist in ensuring all guest requests are met.
- Support efforts to exceed overall guest expectations.
- Maintain high standards through effective reservations and communication.
- Foster a professional working environment within reservations and front office.
- Encourage team motivation to enhance guest relations.
- Help ensure maximum productivity and representation of the resort.
- Promote a positive working atmosphere with excellent staff morale.
- Set an example of strong work ethic for team members.
- Communicate effectively by providing feedback to management and guests.
- Oversee guest experience and ensure accurate information is shared.
- Facilitate communication of special dietary requirements to the resort.
- Ensure compliance with policies and procedures during arrivals and departures.
Customer Service Representative based in Fiji
Creative Holidays (Australian Leading Independent Holiday Specialist)
11.1999 - 09.2004
- Managed daily customer service issues on site to uphold satisfaction standards for creative holidays and partner services.
- Investigated and resolved complaints regarding quality delivery and service.
- Reported weekly to head office in Sydney on customer service issues.
- Collected and accounted for any additional collections related to customer service upgrades.
- Supported Sydney-based product manager and coordinator with regular feedback on supplier and customer issues.
- Coordinated agent and staff familiarisation trips.
- Reported major customer service issues immediately, including both rumoured and substantiated concerns that could escalate over time.
- Monitored ongoing customer service concerns related to suppliers and made recommendations for short or long-term actions.
Manager
McDonalds Fiji
12.1994 - 11.1999
Education
Associate Diploma - Travel and Tourism
Martin College
Brisbane, Australia01.1994
High School -
The Glenie School
Toowoomba, Queensland, Australia01.1992
High School -
Natabua High School
Lautoka, Fiji01.1989
High School -
Drasa Avenue School
Lautoka, Fiji01.1987
Skills
Business Development
- Corporate Sales
- Account Management
- Client Relationship Management
- Event Sales & Coordination
- MICE Sales & Events
- Lead Generation
- Sales Pipeline Management
- Revenue Growth Strategies
- Stakeholder Engagement
- Contract Negotiation
- Strategic Partnerships
- Customer Experience Management
- Presentation & Communication Skills
- Market Research & Analysis
- Tourism & Hospitality Industry Expertise
- Travel Trade & Wholesale Partnerships
REFERENCES
- Ms Heilala Tabete, Director - Just Redemptive Outcomes Pacific Ptd Ltd, heilala.tabete@jropacific.com, +679 8660 500 or +61450 186 758
- Mr James Tan, Director - Vocare Law - Bowen Hills, Brisbane Australia
james.tan@vocarelaw.com.au 07 3252 0011
- Mrs Jenny Bourke - Owner - Nukubati Island Resort & Fiji Orchid Fiji, jenny@nukubati.com, +679 9926 725
Timeline
Business Development & Admin Officer
Just Redemptive Outcomes - Pacific Ptd Ltd
08.2020 - 09.2026
Business Development & Admin Officer
Sofitel Fiji Resort & Spa
02.2017 - 07.2020
Sales & Events Manager
Captain Cook Cruises Fiji Ltd
02.2016 - 04.2017
Business Development Manager
Adrenalin Fiji Watersports
12.2011 - 02.2016
General Manager
Vatulele Island Resort
10.2010 - 09.2011
Office & Sales Manager
Vatulele Island Resort - Managed by Six Senses
07.2008 - 10.2010
Reservations | Sales Manager
Taunovo Bay Resort & Spa
09.2007 - 07.2008
Reservations Manager
Vatulele Island Resort
11.2004 - 09.2007
Customer Service Representative based in Fiji
Creative Holidays (Australian Leading Independent Holiday Specialist)
11.1999 - 09.2004
Manager
McDonalds Fiji
12.1994 - 11.1999
Associate Diploma - Travel and Tourism
Martin College
High School -
The Glenie School
High School -
Natabua High School
High School -
Drasa Avenue School