Reenum Gounden

Creative and art direction of omni-channel marketing campaigns. Lead in developing and delivering consistent visual identity and engaging experiences that resonate with local and regional markets for Digicel.

• Maintain and champion branding guidelines to build consistent visual identity and experiences for the Digicel Brand
• Collaborate and synergise with marketing and strategic partners to develop and evolve the Digicel brand
• Conduct and utilize on-going research on design and technology trends to maintain high quality design standards for all produced content and products.
• Deliver high-quality creative content for print, digital and new mediums to support marketing communications
• Liaise with photographers, videographers, printers, web developers and external partners to produce novel and engaging content for marketing campaigns.
• Work closely with the marketing team to develop creative briefs and guidelines for our strategic and external partners.
• Conducting on-the-job training on Google display ad production and motion design.
• Lead end to end creative campaign asset delivery for 360 campaigns from ideation to production
• Presentation of creative concepts to creative, strategic and digital marketing colleagues.
• Planning and scheduling creative projects, executing creative change requests attaining project approvals
• Quality control of all produced print and digital content, ensuring produced assets are aligned to branding guidelines and within allocated timeframes and cost.
• Developing storyboards and shoot lists as guidelines for external partners.
• Writing scripts for campaign TVCs storyboarding and production
• Managing and directing photo shoots and video projects with external partners.

• Designed website layouts, templates and unique branded looks.
• Developed print materials such as brochures, banners and signs.
• Used [Software] to create images and layouts.
• Created digital image files for use in digital and traditional printing methods.
• Met with customers to present mockups and collect information for adjustments.
• Put together videos for social media, advertising and informational purposes.
• Applied knowledge of production to create high-quality images.
• Contributed design ideas in early planning stages with customers and project managers.
• Completed final touches for projects before rollout.
• Developed creative design for print materials, banners and signs.
• Created broad range of work using various design techniques.

• Creatively executing regular design jobs on the range of branding products
  - Consultations with Directors on design brief and design development
  - Proof reading and ensuring pre-print accuracy
  - Preparing print files and coordinating with factory staff and external printers on print productions
  - Creative design development for our marketing team
  - Providing active development and implementation support on promotion and communication programs which includes communication module development

• Study design briefs and determine requirements
• Schedule projects and define budget constraints
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Develop illustrations, logos and other designs using software or by hand
• Use the appropriate colors and layouts for each graphic
• Work with marketing team and clients to produce final design
• Test graphics across various media
• Amend designs after feedback
• Ensure final graphics and layouts are visually appealing and on-brand

• Created new designs themes for marketing and collateral materials
• Collaborated with creative team to design and produce computer- generated artwork for marketing & promotional materials
• Participated in production of print and promotional items for the Group under direction of Marketing Department
• Created Videos/Trailers/POS Images

Skills: Animation · JPEG2000 · Print Design · Publishing · Advertising · Adobe InDesign · Photography · Adobe Illustrator · Adobe Creative Suite · Page Layout · Video Editing · Adobe Photoshop

• Worked with clients to gather and define requirements, establish scopes and manage project milestones.
• Developed creative design for print materials, banners and signs.
• Designed website layouts, templates and unique branded looks.
• Completed in-depth product design tests using updated software tools.

Graphic Design:
Developing concepts, graphics and layouts, including making decisions about fonts, images, readability and readers' needs. determining size and arrangement of copy and illustrative material, as well as font style and size. preparing rough drafts of material based on an agreed brief.

Vinyl Plotter & 3D Laser Machine Operator:
1. Perform typical laser cutting operations.
2. Select proper cutting programs, and proper fixtures.
3. Establish proper stop location, adjust laser beam focal point.
4. Make proper set-ups for cutting operations.
5. Perform prescribed maintenance as required.
6. Perform all dimensional inspections.
7. Detect and report defective materials or questionable conditions to supervisor.
8. May perform a variety of other tasks as production needs require.

• Filed paperwork, sorted and delivered mail and maintained office organization.
• Delivered friendly assistance with new hires throughout interviewing and hiring process.
• Administered compensation, benefits and performance management systems at direction of supervisor.
• Organized new employee orientation schedules for new hires.
• Created and completed personnel action forms for hires, terminations, title changes and terminations.
• Prepared monthly, weekly and daily logs using Microsoft Office Suite.
• Processed employee termination paperwork at direction of supervisory staff.
• Posted positions through approved recruitment channels.
• Set up orientations and initial training for new employees.
• Compiled employee records from individual departments to maintain central files.

• Processed incoming mail, answered phones and greeted and assisted visitors.
• Maintained associate employee files and supported HR requirements.
• Partnered with counterparts across region to identify solutions and close gaps in processes.
• Coordinated servicing of technology and secured company devices.